1.

Driving Experience page

Visual update for Hagerty Driving Experience.

Project Overview:
- Mobile and Desktop
- Team Project
- 3 weeks
- Spring 2019

This project was for a page that had not been updated in several years, but was in desperate need of a visual refresh, as well as some information architecture work.

Additionally, it needed some very specific copy and pattern work, due to required logos having uncommon shapes.

New page Mobile + Desktop (InVision link)

New Hagerty Drivers Club Page

2.

Problem Statement

The page required a visual update, as well as a architectural update, due to the page's many purposes and business needs. Very little research was done, due to the uniqueness of the page and its requirements.

3.

Ideation+Design

Most of the design of this page was how to arrange copy with the program logos, due to their odd shapes. Additionally, I wanted to elevate the events to excite the user, as well as show them where some of these events are and could be.

SEO was also a major consideration for this page and I worked closely with my company's SEO Specialist to properly make this page. I was also able to learn more about some requirements that SEO has based on the way search engines operate.

Simple Page Design

4.

Deliverables

The final deliverable was a design spec, as well as wireframes for both desktop and mobile.

The wireframes are to the right. Unfortunately, I cannot share the design spec due to my NDA.

Old Page                                   New Page