1.

HDC Design Challenge

I did a very small comparative analysis of different memberships and some common patterns. The comparative sites I looked at were:
- Amazon Prime
- Blue Apron
- Hulu
- Netflix
- Peloton
- Vinyl Me, Please.

My most notable findings were:
- Larger Hero image/video with a heading and CTA.
- Heavy use of photos with members (other customers)
- The use of some illustrations to demonstrate steps or benefits
- Photos used for major benefits/features
- 3 panel layout for membership plans

Welcome Screen (InVision link)

New Hagerty Drivers Club Page

2.

Problem Statement

I did a very small comparative analysis of different memberships and some common patterns. The comparative sites I looked at were:

3.

Research

I did a small comparative analysis of different memberships and some common patterns.
The comparative sites I looked at were:
- Amazon Prime
- Blue Apron
- Hulu
- Netflix
- Peloton
- Vinyl Me, Please.

My most notable findings were:
- Larger Hero image/video with a heading and CTA.
- Heavy use of photos with members (other customers)
- The use of some illustrations to demonstrate steps or benefits
- Photos used for major benefits/features
- 3 panel layout for membership plans

4.

Ideation+Design

Based on the key findings I began designing wireframes and UI elements for the website. To the right is the final design for my design challenge. My sketches can be seen in the appendices section.

From the sketches, I used Sketch to make digital wireframes for the website and Illustrator for the benefit/feature icons.​

Audience: Novice to 'Expert' Automotive Enthusiast.

5.

Deliverables

The final deliverables were two wireframes: a landing page and a modal for roadside selection. Mobile designs can be seen in the appendices.

Desktop + Roadside Selection Modal (InVision link)

New Hagerty Drivers Club PageRoadside Modal

6.

Appendices

Additional photos and documents for this project. I designed several different layouts before reaching my final design.

Please contact me if you have any questions.